Optimising structures and processes, improving efficiency and increasing profits — this is not the way to retain talent and attract new talent today. People are convinced to work for an organisation when they find the meaning convincing.
Therefore: Corporate culture begins in the core — in the lived self-image of your organisation. Successful companies live and shape their core consciously. They recognise the meaning of their work and represent it credibly both internally and externally.
At the centre is the WHY: Why do we do what we do? This is followed by the HOW: How do we work? Only then comes the WHAT: What do we do concretely?
2-Day-Seminar
Discovering the WHY.
Together. Sensorial. Insightful.
In a creative process, you will find the beliefs that your company stands for.
Together you formulate the WHY of your organization.
You define the company principles/valuesas an orientation for attitude and behavior in your organization.
Areas or teams in your organization work out how to align their day-to-day work with the corporate purpose.
You get to know your strengths and resources better — and why this is so important for implementing the HOW in everyday activities.
You check how you convincingly live up to the values/principles together — and how you can become successful ambassadors for your culture, internally and externally.
