Storytelling

A cred­i­ble trans­for­ma­tion sto­ry is a nar­ra­tive both the nar­ra­tor (top man­age­ment) and the audi­ence (exec­u­tives and employ­ees) can iden­ti­fy with. The one nar­rat­ing may con­tribute his own expe­ri­ences, ideas and val­ues. At the same time, the per­spec­tive of the lis­ten­er is inte­grat­ed. Because the rela­tion­ship between nar­ra­tor and lis­ten­er deter­mines the suc­cess of a narrative.

Emo­tions are a fur­ther key fac­tor in suc­cess­ful change sto­ries. This is also con­firmed by the find­ings of mod­ern brain research.